About Us
Who We Are
Founded in 2003 and based in Qingyuan, Guangdong, Cowboy Group is a leading integrated manufacturer of preschool furniture, and indoor and outdoor playground equipment. We integrate R&D, production, sales, and installation to provide one-stop solutions for kindergartens, childcare centers, and kids’ clubs, supporting them in establishing complete educational and play spaces.
In collaboration with a network of design institutes and planning professionals, we adhere to a market-oriented mission to meet diverse customer needs. Our focus is on creating innovative and dynamic early-years classrooms, as well as inspiring indoor and outdoor play spaces. Through our thoughtful designs and quality products, we are committed to bringing lasting joy to children while nurturing their creativity, imagination, and collaborative skills.
After years of hard work and development, Cowboy has now become a well-known enterprise with a registered capital of 130 million yuan and an area of more than 100,000 square meters. It has four production bases, a large marketing center, a research and design center, and a large exhibition hall. We have established multiple branch offices in major cities across China, including Guangzhou, Chengdu, and Zhengzhou. To better serve the Middle East and U.S. markets, we created a sub-brand, MooTon, and set up subsidiaries in Dubai and the United States. These subsidiaries are dedicated to providing more customized solutions and localized services for our clients in these regions.
Cowboy always adheres to the “Quality as our root, integrity as our code, committed to life” business philosophy. We place great emphasis on product quality control. From layout design conceptualization to the shipping, installation, and after-sales service, data from all stages is entered in real time into customer management software, enabling full traceability quality management. The company’s products have passed multiple renowned domestic and international certifications, including ISO9001 Quality Management System Certification, ISO14001 Environmental Management System Certification, OHSAS 18001 Occupational Health and Safety Management System Certification, EU CE Certification, German GS Standard Certification, and China Compulsory Certification (CCC). Cowboy is also an important member of China Education Equipment Industry Association, China Toys and Baby Products Association, and China Entertainment Machine Amusement Park Association. Additionally, Company’s products are covered by Pacific Insurance Company.
Once past glories have been harvested, we now set sail toward future dreams! Every member of Cowboy finds joy in the pursuit of our shared vision. With historic ambition and a heart for serving society, each of us is dedicated to building Cowboy into a trusted brand in childcare furniture and playground equipment.
Main Service
In the 1990s, on the banks of the Pearl River, a company dedicated to children’s playground equipment was born. It started small, with just a handful of people. Yet, that tiny spark ignited the flame of the amusement industry in southern China. Over the following decades, driven by the power of dreams, it created legends and ushered in a new era—the era of modern children’s kingdoms.
Today, children may no longer herd cattle or play freely in the mountains and fields, but they can now find joy and adventure in a vibrant, fascinating, and modern playground.
The environment changes, but safety, joy, and freedom remain. What is eternal is the inner awakening of a child’s mind. Cowboy Group is more than just a kid’s playground company; we are curators of happiness and architects of growth.
group style
We are a professional design team decdicated to creating a top play space for kids
Triangular Collaboration Model
The Triangular Collaboration Model resulted from Cowboy Group’s transformation from relying on individual contributors to building organizational capability. Under this model, the Sales Manager is responsible for the customer, the design manager is responsible for planning and providing the solution, and the project manager for installation. They cover the three core business systems. Building an efficient marketing team tailored to industry-specific characteristics is crucial for the success of any corporate marketing system.
The triangle cooperation model emerged within Cowboy Group in response to internal operational issues. Departments operated in silos, with poor communication, a lack of information sharing, and inconsistent commitments to customers. When interacting with customers, employees focused solely on their own areas of responsibility, leading to overlooked or unmet customer needs. Design schemes failed to meet requirements, and service quality was unsatisfactory. The company’s response to customer demands was passive, making it difficult to proactively identify their deeper, underlying needs.
We established a dedicated core management team for key customer (group) projects. This team seamlessly coordinates across customer relationship management, product & design, delivery, and installation services. This integrated approach ensures a consistent and standardized customer interface, ultimately helping our customers achieve greater business success.
exhibitions
Partnerships
